RAHUL KRISHNAN — CREATIVE DIRECTOR & AWARD-WINNING FILMMAKER

FILMMAKER BY INSTINCT.
CREATIVE DIRECTOR BY EXPERIENCE.

FILMMAKER BY INSTINCT.
CREATIVE DIRECTOR BY EXPERIENCE.

I work across film, brands and digital media, bringing together storytelling, video, content strategy and creative operations. Over 12 years, I’ve worked across healthcare, fintech, lifestyle and entertainment, building everything from individual campaigns to content systems and teams that operate at scale.

I work across film, brands and digital media, bringing together storytelling, video, content strategy and creative operations. Over 12 years, I’ve worked across healthcare, fintech, lifestyle and entertainment, building everything from individual campaigns to content systems and teams that operate at scale.

12+
YEARS

3,000+
VIDEOS

40+
CREATIVES BUILT & MENTORED

5
INDUSTRIES

SELECTED WORK / 2026

01
FILM

THE LAST RAT

THE LAST RAT

WINNERMEI INTERNATIONAL FILM FESTIVAL· 2026
FINALISTDIRECTOR'S CUT INTERNATIONAL FILM FESTIVAL· 2026
FINALISTSWEDEN FILM AWARDS· 2026
OFFICIAL SELECTIONINDIE SHORT FEST LOS ANGELES· 2026
SEMI-FINALISTSTOCKHOLM CITY FILM FESTIVAL· 2026
HONORABLE MENTIONAMSTERDAM NEW CINEMA FILM FESTIVAL· 2026
OFFICIAL SELECTIONCAL FILM FESTIVAL· 2026

A pilot film written, edited and directed by Rahul Krishnan.

WATCH THE TRAILER →

02
HEALTHCARE

Video, social and multimedia across brand, product and healthcare communication. Creative direction, content strategy, production and team leadership at scale.

HEALTHCARE · BRAND FILMS · SOCIAL

EXPLORE →

03 / FINTECH

Content, video and brand storytelling across fintech products, campaigns and founder-led communication.

FINTECH · CELEBRITY CAMPAIGNS · IPL · BRAND FILM

EXPLORE →

04 / LIFESTYLE

LIFESTYLE

LIFESTYLE

KIERIN NYC

KIERIN NYC

SCOTT HAWAII

SCOTT HAWAII

TIKI TOSS

TIKI TOSS · FIRE-MAPLE · ACOPOWER

Brand storytelling and visual direction for international lifestyle brands, spanning fashion, footwear, outdoor and consumer products.

LIFESTYLE · BRAND STORYTELLING · ART DIRECTION

05 / EXPERIMENTAL

NEW WAYS TO TELL STORIES.

NEW WAYS TO TELL STORIES.

AI FILM / 01

AI-assisted films, music videos and visual experiments exploring new forms of storytelling.

EXPERIMENTAL · AI FILM · MUSIC · VISUAL STORYTELLING

CASE STUDIES / SYSTEMS AT SCALE

THE WORK BEHIND THE WORK.

THE WORK BEHIND THE WORK.

I build the teams, workflows and content systems that turn creative ambition into repeatable output at scale.

01 / PRACTO · 1,000+ VIDEOS · 25+ MEMBER TEAM · PAN-INDIA

01 / PRACTO · 1,000+ VIDEOS · 25+ MEMBER TEAM · PAN-INDIA

BUILDING A SCALABLE CONTENT SYSTEM →

BUILDING A SCALABLE CONTENT SYSTEM →

02 / OPEN FINANCIAL TECHNOLOGIES · FINTECH · CONTENT & VIDEO

OPEN FINANCIAL TECHNOLOGIES →

WHAT I DO

WHAT I DO

01

CREATIVE DIRECTION

CREATIVE DIRECTION

CREATIVE DIRECTION

CREATIVE DIRECTION

Concept, visual language and the creative throughline across a body of work.

02

CREATIVE LEADERSHIP

CREATIVE LEADERSHIP

CREATIVE LEADERSHIP

CREATIVE LEADERSHIP

Building teams, managing production and creating workflows that allow good work to happen consistently.

03

FILM & VIDEO

FILM & VIDEO

FILM & VIDEO

FILM & VIDEO

Writing, directing, shooting and editing from the first idea to the final frame.

04

BRAND STORYTELLING

BRAND STORYTELLING

BRAND STORYTELLING

BRAND STORYTELLING

Turning a product, person or idea into something worth watching.

05

CONTENT STRATEGY

CONTENT STRATEGY

CONTENT STRATEGY

CONTENT STRATEGY

Building content plans and systems across brand, social, product and editorial channels.

06

AI / EMERGING MEDIA

AI / EMERGING MEDIA

AI / EMERGING MEDIA

AI / EMERGING MEDIA

Exploring new production tools and formats while keeping storytelling and craft at the centre.

ABOUT / THE THROUGHLINE

A WRITER FIRST.
A GOOD EDITOR.
A BETTER DIRECTOR.

A WRITER FIRST.
A GOOD EDITOR.
A BETTER DIRECTOR.

I started with writing, and it is still the foundation beneath everything I make.

Over the last 12 years, that has taken me from content writing and editorial work into video, filmmaking, creative direction and content leadership.

I’ve worked across healthcare, fintech, lifestyle and entertainment, creating campaigns and stories while also building the teams, processes and production systems behind them.

Today, I work somewhere between the idea and the execution — shaping the story, directing the work and building the structure that allows a creative team to do its best work.

I started with writing, and it is still the foundation beneath everything I make. The evolution has been writer → editor → director → creative director — each role teaching a different way to turn instinct into a finished frame. I lead with the clarity of the first thought, then stay for every cut, rhythm and system that makes it land.

HEALTHCARE / FINTECH / LIFESTYLE / FILM / AI

BEFORE THE CAMERA

WRITING → CONTENT → SOCIAL → VIDEO → FILM → CREATIVE DIRECTION → CREATIVE LEADERSHIP

WRITING → CONTENT → SOCIAL → VIDEO → FILM → CREATIVE DIRECTION → CREATIVE LEADERSHIP

Before directing films and leading creative teams, I spent years writing and producing content for brands, publishers and agencies. Brand content, web content, editorial and entertainment work, campaign copy, social content, digital publishing and content production were the foundation — filmmaking was the evolution.

Before directing films and leading creative teams, I spent years writing and producing content for brands, publishers and agencies. Brand content, web content, editorial and entertainment work, campaign copy, social content, digital publishing and content production were the foundation — filmmaking was the evolution.