CASE STUDIES / SYSTEMS AT SCALE

BUILDING THE SYSTEM BEHIND THE WORK.

BUILDING THE SYSTEM BEHIND THE WORK.

The work is not always the video itself. Sometimes it is the team, workflow and creative system that makes good work possible at scale.

The work is not always the video itself. Sometimes it is the team, workflow and creative system that makes good work possible at scale.

01 / PRACTO

BUILDING A SCALABLE HEALTHCARE CONTENT AND PRODUCTION SYSTEM.

BUILDING A SCALABLE HEALTHCARE CONTENT AND PRODUCTION SYSTEM.

1,000+ VIDEOS · 25+ MEMBER TEAM · PAN-INDIA EXECUTION

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02 / OPEN FINANCIAL TECHNOLOGIES

CONTENT, VIDEO AND BRAND STORYTELLING FOR FINTECH PRODUCTS, CAMPAIGNS AND FOUNDER-LED COMMUNICATION.

BUILDING THE OPERATING FOUNDATION FOR A HIGH-VOLUME VIDEO DIVISION.

OPEN MONEY · BANKING STACK · BRAND CAMPAIGNS · PLATFORM-NATIVE VIDEO

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01 — PRACTO / CASE STUDY

SPOTLIGHT VIDEOS

SPOTLIGHT VIDEOS

Building a scalable healthcare content and revenue system.

1,000+

VIDEOS

25+

MEMBER TEAM

PAN-INDIA

EXECUTION

REVENUE-GENERATING

PRODUCT

THE PROBLEM

How do you create high-quality healthcare video at scale across cities while working within strict healthcare compliance constraints?

THE SYSTEM

01

PRODUCT INTEGRATION — Led video, social and multimedia operations for brand and product communication, integrating Spotlight videos into the Practo platform experience and local search.

02

SCALABLE PRODUCTION — Planned high-volume video production across formats, markets and platforms through a distributed workflow built for healthcare storytelling.

03

TEAM & TRAINING — Built and structured a 25+ member distributed team, developing shot divisions, training, review processes, production guidelines and cross-functional ways of working.

THE RESULT

1,000+ videos delivered across clinics and hospitals nationwide, with creative strategy, production planning and quality control built into the operating rhythm.

IMPACT

The work covered healthcare storytelling, brand and product communication, social and multimedia — maintaining quality while production operated at scale.

Scalable systems, not one-off execution, are what create long-term impact.

Scalable systems, not one-off execution, are what create long-term impact.

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02 — BHANZU / CASE STUDY

BUILDING THE FOUNDATION

BUILDING THE FOUNDATION

60 days building the operating system for a high-volume video division.

491 / PERFORMANCE MARKETING VIDEOS

75 / BLC VIDEOS

90+ / ORIGINAL SCRIPTS

10 / TESTIMONIALS

6 / GEOGRAPHIES

4 / FULL-TIME HIRES

6 / FREELANCERS

5 / AI TOOLS IN WORKFLOW

THE CHALLENGE

The Video Division was producing creative output, but lacked the operational systems needed to scale predictably.

OPERATIONS — Disconnected tracking systems. No intake discipline. Leadership blind spots.

PEOPLE — Attrition during rising demand. Unclear ownership. No freelancer support.

PRODUCTION — Slow editing turnaround. Work split across contributors. Informal QC.

TECHNOLOGY — No AI-assisted workflow. Incomplete SOPs. Slow onboarding.

THE MISSION

Transition from output management to building a scalable operating system.

BEFORE → ACTION → RESULT

OPERATIONS / Fragmented tracking → Unified tracker → Leadership visibility

PEOPLE / Attrition → Hiring + ownership → Higher capacity

TECHNOLOGY / Manual editing → AI-assisted workflow → Faster production

PRODUCTION / Reactive workflow → Standardized production → Predictable delivery

WHAT WAS BUILT

01 / OPERATIONS — Unified production management. Capacity planning. Reporting cadence.

02 / PEOPLE — Hiring pipeline. Freelancer network. Defined ownership.

03 / TECHNOLOGY — AI-assisted production. SOPs. QC process.

04 / GOVERNANCE — Production standards. Documentation. Operating rhythm.

THE TRANSFORMATION

“In 60 days, the focus shifted from managing video output to building an operating system capable of supporting long-term scale.”

“In 60 days, the focus shifted from managing video output to building an operating system capable of supporting long-term scale.”

THE NEXT LAYER

Capacity planning → Demand forecasting. AI editing → End-to-end AI production. Freelancers → Scalable production ecosystem. Reporting → Continuous optimization. Current analytics → Predictive analytics.

60 DAYS LATER

The Video Division transitioned from a content production team into a scalable operational function. The focus was not simply to deliver more videos, but to establish the operational systems, organizational structure, production workflows and governance required for sustainable long-term scale.

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