OPEN
Open Financial Technologies
Video · Creative Direction · Production · Content
At Open, I worked across brand, product and culture — creating campaigns and films that ranged from RCB and Virat Kohli to fintech products, technology and the people building them.
01 — CAMPAIGN
OPEN × RCB
IPL campaign with RCB and Virat Kohli
Open was the official banking partner of Royal Challengers Bengaluru, and I led the end-to-end creative for the IPL campaign, working across the brand, sports partnership and talent.
Creative Direction · Concept · Production
02 — BRAND / CULTURE
OPEN GENAI HACKATHON
36 hours. 14 teams. 100+ participants.
I directed the film for Open’s annual GenAI hackathon, capturing 36 hours of coding, collaboration and experimentation as teams built solutions to real-world business finance challenges.
Creative Direction · Film · Production
03 — CAMPAIGN
WHAT MAKES ENGINEERS HAPPY?
An Engineers’ Day campaign, made in-house.
We took some of the most-Googled questions about engineers and put them to the engineers at Open. A simple format that turned into a playful look at the people behind the engineering team.
Creative Direction · Concept · Production
04 — THOUGHT LEADERSHIP
DIGITAL BANKING — BEHIND THE SCENES
Thought leadership on the future of digital banking.
A thought-leadership series exploring digital banking as a business model enabler, from building successful digital banking roadmaps to finding product-market fit and creating value-added services.
Creative Direction · Concept · Production
FROM BRAND TO BUSINESS.
From campaigns and culture to fintech products and partnerships, I worked across Open’s world to turn complex ideas into stories people could understand, connect with and remember.